Here you can find a more detailed description of some of our illustration and animation projects on medical topics. The focus here is on the description of the task and an explanation of the design approach and the process in the technical realization.
For a publication in the peer-to-peer journal "Chemical Review", the University of Zurich entrusted the design of the cover of the journal to MedicalGraphics. The illustration should illustrate an article on "Online Exhaled Breath Analysis".
In the field of cancer research great hopes lay on new developments in cancer immunotherapy. The international biotechnology company Prima BioMed based in Sydney and Berlin is engaged in the development of drugs to strengthen the immune response in cancer. Prima BioMed requierd imagery for its medicine IMP321, whose approval is currently being tested in clinical trials.
For trainings and courses in fitness and sports the IST-Studieninstitut looked for animations of the musculoskeletal system. The films should explain muscle and joint groups responsible of individual movements and should be used in online courses and trainigs. The IST-Studieninstitut was founded in 1989 and has its headquarters in Düsseldorf and focuse son training on the areas of fitness, sport and management, wellness and health.
Two projects of Medical Graphics used 3D PDFs to discuss the anatomical structures of 3D models in dialogue with the client. This method has the advantage that the models can be defined more precisely as this would be possible e.g. with pictures. The possibility to explore the 3D models as part of his lectures and trainings convinced the client so much, that the 3D PDFs eventually became a part of the final project.
The process of creating illustrations for scientific, medical publications often demands a special approach in the realization. Such publications almost always deals with a very special aspect of a field of knowledge. The possibility of usage of external sources for incorporation into the subject is only limited. The thematic depth and specialization of the content makes a close collaboration with the author mostly indispensable.
New HTML5-capable web browsers are using WebGL to display real-time 3D models without the usage of additional plugins. This eliminates the hurdle of a special plugin to install like Flash or Unity3D and is therefore interesting for many applications.
To test the possibilities, we implemented some of our anatomical 3D models via Sketchfab (www.sketchfab.com).
The Hirslanden AG is a hospital group in Switzerland consisting of 14 hospitals with more than 7,000 employees. For the information of their patients before surgery, the hospital group was planning the use of patient films to explain the topic of anesthesia. In collaboration with Snap Film AG we created an explanatory film, which showed the common techniques used during anesthesia, as well as the possible risks.
We created for a renowned manufacturer of diabetes diagnostic devices, some 3D animation of their latest blood glucose meters. These films should be shown at exhibitions and conferences on big-screen monitors, but should also be used by sales representatives on IPADs. Due to the different requirements, varying concepts were designed and implemented.
To introduce a company founded specifically for the Chinese market, extensive medical illustrations covering "Dental Implants" were required. These illustrations should be used in a guide to the dental implants and tools, but also be used in presentations and training courses. Conceptually, the illustrations aimed at the performing physician and should increase the understanding of the necessary processes and techniques.
In the future interactive 3D content may play an increasingly important role in the internet and also in offline applications. The biggest obstacle has been the missing of a commonly accepted standards with contemporary technology which also has an adequate distribution. Through the establishment of WebGL in HTML5, a non-proprietary 3D standard is introduced that can be used without any plugins in any modern browser.
The Paul Hartmann AG, headquartered in Heidenheim, is one of Germany's oldest industrial enterprises with more than 10,000 employees. Hartmann develops and manufactures medical and healthcare products for the international market, especially in the area of wound care (bandages, plasters, wound dressings). To explain the mode of action of their dressings from their Hydrotherapy product line to healthcare professionals, various illustrations and animations of different wound dressings should be created.
"Gams and Schrage" is an advertising agency for pharmaceutical communications and since many years working for a number of large pharmaceutical companies. Together with the "Sabine Meusel GmbH" both partners are now concentrating their skills under the roof of "Gams & Schrage Healthcare Group". The benefits of this cooperation should be communicated graphically through an advertising campaign.
The HBP Health Care Agency required for one of its customers various illustrations of the causes of back pain. Their customer provides painkillers, which are particularly effective for back disorders. For various measures illustrations of specific disorders of the spine should be used.
Bayer HealthCare Pharmaceuticals is one of the "big players" among the pharmaceutical companys and markets its products in more than 100 countries with annual revenues (2011) of around 10 billion euros. For their website http://www.bayerpharma.com Bayer needed uniformly designed illustrations showing indication of therapeutic areas.
Orthoparc is a new orthopedic center of excellence with five senior consultants in Cologne. For the presentation of their main points of treatment of hip and knee arthroplasty, foot, knee, shoulder and spine surgery. Orthoparc needed a series of illustrations for patient information purposes.
Engelhardt Arzneimittel is an international company with more than 300 employees. As one of the leading brands in the OTC area, Engelhard mainly sells non-prescription pharmacy-only medicines for self-medication. For a new print campaign of cough suppressant "Prospan", whose active ingredient is obtained on the basis of ivy leaves, and under the aegis of the "Gams and Schrage Healthcare", Engelhardt needed an illustration of a breathing human figure whose lungs are made of ivy leaves.
Biolitec AG is one of the leading manufacturers of laser medical devices and researches and markets minimally invasive laser procedures. The product range includes laser devices and fibers for the treatment of benign prostate enlargement, removal of varicose veins and haemorrhoids as well as laser devices for surgical applications and the areas aesthetics, orthopedics and ENT.
Biolitec AG is a leading manufacturer of medical laser primarily for minimally invasive laser treatments. Its products include laser devices and fibers for the treatment of benign prostate enlargement, removal of varicose veins and hemorrhoids, and laser devices for surgical applications and the areas aesthetics, orthopedics and ENT. For a new series of information brochures Medical Graphics created high-resolution illustrations.
The St.VincenzGruppe with 2,200 employees and 1067 beds support various hospitals and health centers in the Ruhrgebiet. To explain the complex surgical intervention of the "complete laparoscopic, thoracoscopic Ivor Lewis esophagectomy" the St. Anna Hospital Herne required a way to explain the procedure to patients. Also Dr. Albayrak as the leading surgeon wanted a way to show his procedure at educational events and lectures. Within this surgery the esophagus is partically removed and parts of the stomach take over its function.
Within a video production covering the effects of different substances on human lipometabolism, our client wanted an anaglyph, stereoscopic version of the film. He decided to use red/cyan glasses for the video to be able to use the video in as many purposes as possible and avoid more expensive solutions like shutter or polarized glasses.
The AQ Implants GmbH wanted to illustrate their orthopedic surgical guide with pictures of their revision endoprosthesis to describe different surgical procedures. For this purpose, MedicalGraphics produced a series of illustrations showing the surgical steps required during the installation of an orthopedic implant. In particular, the anatomical and spatial correctness was of essential importance.
AQ Implants GmbH is a young company in the field of revision arthroplasty with long experience in this area. The development of special structures is one of the core competence of the AQ Implants. For OP instructions and various marketing projects, AQ Implants required a series of illustrations.
Together with Engelhard Arzneimittel, MedicalGraphics developed two illustrations on the mode of action of the antibiotic tyrosur. In the following we describe the process, which was characterized in particular by the communication with the medical consultants.
Boehringer-Ingelheim is the biggest pharmaceutical research company in Germany. BI works in research, development and distribution of pharmaceutical products. Boehringer-Ingelheim needed a gauze for its fair booth on the Eurotier-fair illustrating an Ileitis infection.This disease is triggered in the bowel of a pig through the Lawsonia intracellulari bacteria but can be treated with a vaccine.
SartoriusStedim is a leading global provider of laboratory and process technology for the biotech, pharmaceutical and food industries. For a Flash presentation application Sartorius wanted a visualization of a laboratory model to demonstrate the interaction of its product lines. In a linear animation, the camera should move from product to product, and at each of these stops the user should have the ability to access additional information.
Publicis Health is part of the Publicis Healthcare Communications Group (PHCG) - the biggest, international healthcare-network with 2.700 employees world wide.
For an information campaign covering hyperthyroidism for one of its clients Publicis needed a film in PAL-TV resolution, to explain the main aspects of this disease in an easy and appealing way. The film would be broadcast on TV and also on the Internet.
Wyeth Pharma is one of the top ten pharmaceutic companies world wide and is working mainly in research, development and distribution of pharmaceutical products. Since 2009 Wyeth Pharma is part of Pfizer Inc.
As part of a planned print campaign for Wyeth Pharma, in cooperation with DraftFCB MedicalGraphics created different illustrations of an ovum. One of the main requirements was a realistic but artistic appealing illustration of an ovum in different degrees of maturity.