Project presentation

Here you can find a more detailed description of some of our illustration and animation projects on medical topics. The focus here is on the description of the task and an explanation of the design approach and the process in the technical realization.

dental-implant-maxilla

To introduce a company founded specifically for the Chinese market, extensive medical illustrations covering "Dental Implants" were required. These illustrations should be used in a guide to the dental implants and tools, but also be used in presentations and training courses. Conceptually, the illustrations aimed at the performing physician and should increase the understanding of the necessary processes and techniques.

 

interaktive anwendung herz unity3d

In the future interactive 3D content may play an increasingly important role in the internet and also in offline applications. The biggest obstacle has been the missing of a commonly accepted standards with contemporary technology which also has an adequate distribution. Through the establishment of WebGL in HTML5, a non-proprietary 3D standard is introduced that can be used without any plugins in any modern browser.

wound-dressing-hydrotac

The Paul Hartmann AG, headquartered in Heidenheim, is one of Germany's oldest industrial enterprises with more than 10,000 employees. Hartmann develops and manufactures medical and healthcare products for the international market, especially in the area of ​​wound care (bandages, plasters, wound dressings). To explain the mode of action of their dressings from their Hydrotherapy product line to healthcare professionals, various illustrations and animations of different wound dressings should be created.

surgery-examination-colon

MedicalGraphics worked on a project to explain and document all current standard operating procedures. We created a series of illustrations explaining various steps of the operation.

 

synergy illustration

 "Gams and Schrage" is an advertising agency for pharmaceutical communications and since many years working for a number of large pharmaceutical companies. Together with the "Sabine Meusel GmbH" both partners are now concentrating their skills under the roof of "Gams & Schrage Healthcare Group". The benefits of this cooperation should be communicated graphically through an advertising campaign.

Radiculopathy-herniated-disc

The HBP Health Care Agency required for one of its customers various illustrations of the causes of back pain. Their customer provides painkillers, which are particularly effective for back disorders. For various measures illustrations of specific disorders of the spine should be used.

haemophilie key visual

Bayer HealthCare Pharmaceuticals is one of the "big players" among the pharmaceutical companys and markets its products in more than 100 countries with annual revenues (2011) of around 10 billion euros.  For their website http://www.bayerpharma.com Bayer needed uniformly designed illustrations showing indication of therapeutic areas.

orthopedic hip replacement

Orthoparc is a new orthopedic center of excellence with five senior consultants in Cologne. For the presentation of their main points of treatment of hip and knee arthroplasty, foot, knee, shoulder and spine surgery. Orthoparc needed a series of illustrations for patient information purposes.

 

breathing-bronchia

Engelhardt Arzneimittel is an international company with more than 300 employees. As one of the leading brands in the OTC area, Engelhard mainly sells non-prescription pharmacy-only medicines for self-medication. For a new print campaign of cough suppressant "Prospan", whose active ingredient is obtained on the basis of ivy leaves, and under the aegis of the "Gams and Schrage Healthcare", Engelhardt needed an illustration of a breathing human figure whose lungs are made of ivy leaves.

key visuals brochures

Biolitec AG is one of the leading manufacturers of laser medical devices and researches and markets minimally invasive laser procedures. The product range includes laser devices and fibers for the treatment of benign prostate enlargement, removal of varicose veins and haemorrhoids as well as laser devices for surgical applications and the areas aesthetics, orthopedics and ENT.

treatment-bladder-cancer

Biolitec AG is a leading manufacturer of medical laser primarily for minimally invasive laser treatments. Its products include laser devices and fibers for the treatment of benign prostate enlargement, removal of varicose veins and hemorrhoids, and laser devices for surgical applications and the areas aesthetics, orthopedics and ENT. For a new series of information brochures Medical Graphics created high-resolution illustrations.

esophageal-cancer

The St.VincenzGruppe with 2,200 employees and 1067 beds support various hospitals and health centers in the Ruhrgebiet. To explain the complex surgical intervention of the "complete laparoscopic, thoracoscopic Ivor Lewis esophagectomy" the St. Anna Hospital Herne required a way to explain the procedure to patients. Also Dr. Albayrak as the leading surgeon wanted a way to show his procedure at educational events and lectures. Within this surgery the esophagus is partically removed and parts of the stomach take over its function.

stereoscopic-3D-red-green-glasses

 Within a video production covering the effects of different substances on human lipometabolism, our client wanted an anaglyph, stereoscopic version of the film. He decided to use red/cyan glasses for the video to be able to use the video in as many purposes as possible and avoid more expensive solutions like shutter or polarized glasses.

Orthopedic surgical guide

The AQ Implants GmbH wanted to illustrate their orthopedic surgical guide with pictures of their revision endoprosthesis to describe different surgical procedures. For this purpose, MedicalGraphics produced a series of illustrations showing the surgical steps required during the installation of an orthopedic implant. In particular, the anatomical and spatial correctness was of essential importance.

Distale-femur-implant-Tibia

AQ Implants GmbH is a young company in the field of revision arthroplasty with long experience in this area. The development of special structures is one of the core competence of the AQ Implants. For OP instructions and various marketing projects, AQ Implants required a series of illustrations.

Together with Engelhard Arzneimittel, MedicalGraphics developed two illustrations on the mode of action of the antibiotic tyrosur. In the following we describe the process, which was characterized in particular by the communication with the medical consultants.

Villi

Boehringer-Ingelheim is the biggest pharmaceutical research company in Germany. BI works in research, development and distribution of pharmaceutical products. Boehringer-Ingelheim needed a gauze for its fair booth on the Eurotier-fair illustrating an Ileitis infection.This disease is triggered in the bowel of a pig through the Lawsonia intracellulari bacteria but can be treated with a vaccine.

labratory infoterminal

SartoriusStedim is a leading global provider of laboratory and process technology for the biotech, pharmaceutical and food industries. For a Flash presentation application Sartorius wanted a visualization of a laboratory model to demonstrate the interaction of its product lines. In a linear animation, the camera should move from product to product, and at each of these stops the user should have the ability to access additional information.

human thyroid gland

 Publicis Health is part of the Publicis Healthcare Communications Group (PHCG) - the biggest, international healthcare-network with 2.700 employees world wide.
For an information campaign covering hyperthyroidism for one of its clients Publicis needed a film in PAL-TV resolution, to explain the main aspects of this disease in an easy and appealing way. The film would be broadcast on TV and also on the Internet.

ovum

Wyeth Pharma is one of the top ten pharmaceutic companies world wide and is working mainly in research, development and distribution of pharmaceutical products. Since 2009 Wyeth Pharma is part of Pfizer Inc.
As part of a planned print campaign for Wyeth Pharma, in cooperation with DraftFCB MedicalGraphics created different illustrations of an ovum. One of the main requirements was a realistic but artistic appealing illustration of an ovum in different degrees of maturity.