We created for a renowned manufacturer of diabetes diagnostic devices, some 3D animation of their latest blood glucose meters. These films should be shown at exhibitions and conferences on big-screen monitors, but should also be used by sales representatives on IPADs. Due to the different requirements, varying concepts were designed and implemented.

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The focus of the films was mainly on the visual expression of the inner processes of the device and test strips. storyboard-diabetesOf particular importance was the interaction between a specific enzyme and a mediator on the test strip, which allows a particular measurement accuracy.storyboard-diabetes

With the use of rhythm and timing a harmonious overall impression should be created in the cinematic presentation of the devices. A major step was the development of a clear, high-tech

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imagery to represent diabetes-meter-Mediatorthe electrical and biochemical processes. The interior of the measuring strip and the meter were presented as high-tech laboratory. To illustrate the operation of the enzyme and the emitter, a clear mechanical representation was chosen.

The movie content was developed through a detailed storyboard and agreed with the customer. In the production process Preview renderings were used to tune the content and timing of the animation.

diabetes-meter-USBSince the aspect ratios of IPAD (4:3) and HD-TV (16:9) are different, an own film

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versions were rendered for each medium. In addition to different language versions, adjustments for some countries were needed (test results are not in mg / dL but in mol etc.).

diabetes-meter-USBFurthermore, a special portrait version in full HD was created for an exhibition stand, for which the entire camera work had to be changed.

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