Project description for illustrations showing indication of therapeutic areas.
Bayer HealthCare Pharmaceuticals is one of the "big players" among the pharmaceutical companys and markets its products in more than 100 countries with annual revenues (2011) of around 10 billion euros. For their website http://www.bayerpharma.com Bayer needed uniformly designed illustrations showing indication of therapeutic areas.
Medical Graphics created a series of illustrations covering each indication like ophthalmology, women's health, cardiovascular, blood disorders and cancerous diseases.
A primary goal of the project was to implement the indications in a striking way and to use them on the website in small size as a navigation element.
Furthermore, a clean and uniform realisation of the key visual was requested. In the final result, the disease areas have been implemented by a pure localization in a aestheticized, abstracted human body.
The rights of use for the illustrations shown here lie with the client; use is not permitted. The images are protected with watermarks.