Publications without imaging in print or web are hard to imagine. Especially with medical issues, it is not easy to find adequate and appealing illustrations for the topic or find suitable images to explain complex structures. We present here some of the typical applications of our medical illustrations.
Striking key visuals, which allow recognition of different product lines and simultaneously represent their content visually, are an important tool of modern CI. The use of 3D illustrations ensures maximum control over the image content and the consistency of the illustrations.
Explanatory medical illustrations
In order to explain medical contexts or anatomical structures, illustrations are a very important tool. An individually created illustration can bring the essential core points specifically to the fore and optimally communicate the topic along with the text.
Navigation elements and images on website
The use of medical illustrations in the internet breaks "textual wastelands" and increases the visitor's attention on the subject. In this example, the illustrations were also used in addition to navigation between the different therapeutic areas.
Sample project Bayer Pharma