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 Publicis Health is part of the Publicis Healthcare Communications Group (PHCG) - the biggest, international healthcare-network with 2.700 employees world wide.
For an information campaign covering hyperthyroidism for one of its clients Publicis needed a film in PAL-TV resolution, to explain the main aspects of this disease in an easy and appealing way. The film would be broadcast on TV and also on the Internet.

human with skeleton muscles thyroid glandIn the design stage of the production it quickly became evident that the film would best be partitioned in 3 parts: healthy thyroid, sick thyroid, treated thyroid.

storyboard thyroid disease

Storyboards were created to determine production and the rquired 3D models were built. One of the focal points of the design process was to create an attractive surrounding for the whole film. Medicalgraphics used special particle software to achieve a lively background that supported the key issues with different color and animation styles.

The final production was split healthy throid glandinto 3 films, each with a length of approx. 1:30 minutes and were delivered to Publicis in different video formats.

 

 

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