"Gams and Schrage" is an advertising agency for pharmaceutical communications and since many years working for a number of large pharmaceutical companies. Together with the "Sabine Meusel GmbH" both partners are now concentrating their skills under the roof of "Gams & Schrage Healthcare Group". The benefits of this cooperation should be communicated graphically through an advertising campaign.
"Gams & Schrage Healthcare Group" choose Medical Graphics to create an illustration showing this various aspects. The main topic of this illustration was to emphasize the synergy effect of the cooperation and the benefit for the customers. This picture should visualize this aspects in a positive, futuristic and powerful way.
In the layout a number of different approaches have been developed. Through the exchange of ideas via rough sketches the contents of the illustration were already completely fixed before the final production started, which facilitated the process in an enormous way.